DR evaluates the number and nature of the backlinks across the whole site, whereas the UR focuses on backlinks on a specific page. You can also check out the New/Lost/Broken backlinks report separately. Choose a keyword ideas report. subdirectory case studies: Going from a separate subdomain that wasn’t linked internally to a subdirectory that’s linked to on every page. Majestic SEO can only tackle backlink-related tasks. A higher UR indicates that a webpage is likely to rank well on search. Depending on the DR checker you are using, such as the Ahrefs domain rating checker, the score of the typical domain authority falls somewhere between 1 and 100. Written by May. Its tool suite allows you to delve deep into backlink analysis, keyword research, and competitor scrutiny, providing actionable insights to boost your SEO strategy. Just log in to your site’s CMS (e. Right now, Ahrefs Rank #1 belongs to the website with the. Majestic – TF of 20+, with a TF/CF ratio of at least 1/2. COM, với Ahrefs rank là. These tools pull keyword ideas, estimated monthly search volumes and other SEO metrics from a database of billions of keywords. Estamos constantemente a evoluir a ferramenta e a introduzir funcionalidades e dados mais úteis para profissionais. By Dania and 2 others 3 authors 8 articles. “3 most important ranking signals used by Google: Content, Links and RankBrain” — Andrey Lipattsev (search Quality Senior Strategist at Google) The higher your Domain. , Last 30 days), Language, Only live. Here, you will see data from Site Audit, Keywords. SEO is a lot more than linkbuilding. In this section of the article, we’re really going to dig into the nitty-gritty of each area of product functionality. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. For example, ahrefs. Backlink anchor text — Analyze anchor texts to see. . Updated on: Dec 14, 2021 There are plenty of ways through which Ahref can boost your marketing or SEO ranking effort. But SEO tools like Ahrefs offer a metric calculated similarly to Google’s algorithm for measuring the relative importance of a page and website. As you know by now after reading the Semrush vs Ahrefs review so far, that both the tools have robust SEO auditing features. Aherfs is better. In conclusion, both Semrush and Ahrefs are effective SEO tools that can increase a company’s website’s online visibility. How to get started. URL Distribution graph shows you all the backlinks linking to the Target URL, sorted based by the backlink pages' UR (URL Rating). Domain Rating doesn. And to be honest, DA and DR - both are third party metrics, which are being calculated on the limited data (not in real time, and updation frequency of this data is not so frequent) - so I. Of course there’s going to be an uplift. Ubersuggest has a free version that is useful. » Set up filters: Published (e. Therefore, a page with many high-UR links (therefore creating a high UR page) can exist within a low-DR domain. Increase Your Traffic. Domain Authority and Page Authorit. Domain Rating (DR) and URL Rating (UR) are the measurements Ahrefs uses to rate the backlink profile of a site. If you’re a beginner and want to get a feel of keyword research tools, give it a try. SEMRush Keyword Difficulty Score Compared” Curtis Penner. Check out the resources below to improve your SEO knowledge with unique data and insights. Ví dụ trong hình là chỉ số của website SEONGON. WordPress Plugin. The platform offers a range of features, including keyword research, backlink analysis, and content exploration. Let’s look at how our content strategy works. Based on number and the quality of. AhrefsNah, fitur “Rank Tracker” di Ahrefs adalah tool yang memperlihatkan ranking situs baik dari desktop maupun mobile di lokasi pilihan. Loganix DA Checker. plus people write you to buy links. Changing content means ranking and traffic are likely to change. Ahrefs will then generate a list of all the referring domains, along with data on metrics such as DR (Domain Rating), UR (URL Rating), keywords, inbound and outbound links, anchor text used for the backlink, etc. Picking the right mode for analysis is important when creating a new project on the Dashboard, adding a Domain on Site Explorer, or adding a competitor on Rank Tracker. Note that creating more links to random pages will not always help in increasing the rankings. Our own crawler AhrefsBot allows us to visit about 6 billion pages daily, index ~90 billion. This mode shows you all keyword ideas that contain all the words from your query in any order. Course materials are available to Ahrefs users: Webmaster tools or Subscription. UR – URL Rating Domain Rating (DR) Nhiều bạn đã từng nghiên cứu về SEO chắc sẽ hiểu chỉ số DR trong Ahrefs là gì. That’s a really great way to measure progress on keywords for your site. From Ayima's post-crawl analysis, our techies concluded that MajesticSEO's crawler was counting URLs. . Aherfs is better. UR (URL ratings): This determines how influential a URL may be based on the number of backlinks pointing to it. It shows estimated traffic data for pages and domains. Calculation Updated over a week ago. Of course, Semrush does have a separate feature for identifying toxic links, so overall Semrush. Ahrefs Domain Rating (DR) is a measure of the strength of a site’s backlink profile and overall authority. Renowned among content marketers and SEO Linked Domains are the unique domains that a website or subsection has links to. Ahrefs rank: It is based on the volume of organic traffic a site is getting. 73% accurate. In many ways, it’s unfair to compare Ahrefs, Semrush and Moz to Google Search Console. To help you make the most out of your Ahrefs subscription, we asked 97 marketers to give us their best tips for using the tool. The higher your site URL Rating is, the more chance you have to earn a better program ranking and to receive huge web traffic. At Ahrefs, we crawl pages according to a specific algorithm that ensures an efficient use of our resources without compromising the quality of data. Will help your website in Google Rank. Find topics with search traffic potential. Domain rating (DR) URL rating (UR) Domain traffic. SEMRUSH 74Ahrefs 67KWFinder 46SpyFu 36 Big. If you’re more interested in a clean, modern, simple interface, Ahrefs is clearly easier to work with. redirecting. It is better than Alexa rank. Thread starter FighterGirl; Start date Jul 22, 2021; Jul 22, 2021 #1 FighterGirl Regular Member. Moz includes the search volume information within the keyword tool. Yes, a juicy DR score is a clear indication you have a strong link profile – yet that’s just one (important) component for ranking high in Google search results. Decide on the goal of your article. Ltd. The new Ahrefs SEO toolbar solves this problem by only loading data for the current tab, and new tabs. DR cũng có thang đo từ 1 đến 100 và dựa vào backlink cũng như offpage SEO. Semrush’s traffic analysis is based on the number of keywords a site ranks for and an estimate of how much traffic each keyword will bring. A higher UR implies more backlink authority for the specific URL. Subdomains. Discover how to effectively use DR vs DA and UR vs PA in link building, content creation, and more. Just copy-paste your list of URLs and our bulk backlink checker will generate a report with the SEO metrics you need: Ahrefs Rank. In those cases, Ahrefs Content Explorer tool (and SEMrush's equivalent Topic Research tool) really come in handy. Ahrefs Terminology URL Rating (UR) URL Rating (UR) represents the strength of the target page; it is done by evaluating the backlink profile of the page on a logarithmic scale from 0 to 100, here more rating is considered better. Benefits of increasing Ahrefs DR UR DA? Higher ahrefs UR DR DA mean higher rankings, visibility, and traffic. The higher your grade, the harder it gets to get even higher. For example, my backlinks article has a ~ 44 UR. Now that you have the best tools for keyword research, website analysis, and backlink analysis, it’s time to talk about technical SEO site audit features. Both of these sites have identical DR scores, but which link would increase your Domain Rating the most? Answer: It depends on the number of sites they each link. Founded in 2010 by Dmitry Gerasimenko, it is now one of the best-known SEO solutions available — and used by millions of companies around the world, including big brands like Shopify, eBay, LinkedIn, Uber, Adobe, Zoom and Facebook. Get fewer spammy links. SEO Keyword Research & Link Building –. Ahrefs Domain Rating According to Ahrefs: “Domain Rating (DR) shows the strength of a website’s backlink profile compared to the others in our database on a 100-point scale. Ahrefs Tops in Keyword Research. What are the benefits of high Domain Rating DR and URL Rating UR? If you have high DR and UR, it will increase chances of ranking and also boost your website authority in the. 2 billion keywords in 243 countries. Ahrefs rank: It is based on the volume of organic traffic a site is getting. Ahrefs’ “Traffic Value” metric is the rank tracker of a website’s organic traffic value in terms of dollars. URL Rating (UR) A metric that measures the strength of a webpage's backlink profile on a scale of 0 to 100. Ahrefs is a SaaS company. Page traffic. Domain Rating (DR) shows the strength of a website's backlink profile compared to the others in our database on a 100-point scale. It crawls the web and indexes it (similar to the way a search engine does). Updated over a week ago. 4. 8. URL Rating (UR) shows the strength of a page's link profile on a 100-point scale. Có các chỉ số thường được dùng để đánh giá mức độ tin cậy của website như AS, DA. Keep the URL as is, but make sure to update the title and OG tags to reflect the new content. I also analyzed a few websites and realized a huge difference in terms of DA. And here’s a look at KWFinder’s:increase url rating ahrefs ur 70. These five tactics are a surefire way to attract referring domains and boost your. 使用 HTTP 标头重定向跟踪器. URL Rating (UR): The link authority that a webpage has. Their comprehensive data, along with useful metrics like Domain Rating (DR) and URL Rating (UR), provides invaluable insights for optimizing your link-building efforts. Check Authority What is “website authority”? “Website authority” is an SEO concept that refers to the “strength” of a given domain. subdirectory case studies: Going from a separate subdomain that wasn’t linked internally to a subdirectory that’s linked to on every page. Turn your homepage into a lead collection magnet. Whether you are analyzing your own list of keywords or looking at the suggestions in Keywords Explorer, our Keyword Difficulty metric shows you the opportunities you can easily rank for. Open the process in the presenter view. Increase your website Ahrefs URL Rating UR 70+ GuaranteedExport the data from Google Search Console ( Performance > Search results) and merge into the content audit template. It evaluates how likely your website is to rank in the Search Engine Results Pages (SERPs). ca has a domain rating of 67 on Ahrefs whereas Moz reports 18 (DA). However, SEMrush packs more tools into the screen and you can access plenty of customer support resources right from the dashboard. Meningkatkan Domain Rating. Ahrefs UR Vs DR. 37%, Mozscape comes in at 79. On the next page, scroll down until you see the SERP overview section that breaks down the top 10 pages using data from Ahrefs. LowFruits. Ahrefs menggunakan istilah URL Rating (UR) dan Domain Rating (DR) untuk menunjukkan skor DA PA. 3. Ahrefs all-in-one SEO toolset can help users with: Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords. Joined Jul 19, 2019 Messages 486 Reaction score 133. URL Rating (UR) shows the strength of a page's link profile on a 100-point scale. Ahrefs 在 189 个地点 监控数亿个关键字，其中仅在美国就有超过 1. Ahrefs Domain Rating (DR) is a metric that evaluates the strength of a website’s backlink profile on a scale from 0 to 100. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. CF is largely a reflection of the volume of links. Renowned among content marketers and SEOWhile UR is a page-level metric, DR is a domain-level metric. Ahrefs SEO 工具栏是 Chrome 和 Firefox 的免费扩展程序，可提供有关您访问的页面和网站的宝贵 SEO 数据。. 5 million. Ahrefs là một trong những công cụ SEO mạnh mẽ và phổ biến nhất trên thị trường hiện nay hỗ trơ đắc lực cho các SEOer. For websites that are in more competitive niches: Hit the "SERP" dropdown to see the first page of search results for your keyword, along with their SEO metrics. URL Rating (UR) shows the strength of a target page’s backlink profile on a logarithmic scale from 0 to 100, with the latter being the strongest. The reason why they are called differently is simple: they come from different tools: DA stands for Domain Authority and is a metric in Moz; DR stands for Domain Rating and is a metric from Ahrefs We would like to show you a description here but the site won’t allow us. Like Domain Authority, DR uses a site’s backlinks to determine its overall strength. That means you’ll need to target topics your potential customers are searching for. DR is measured on a logarithmic scale from 0 to 100, with the 100 being the strongest. 2: You are losing high-quality dofollow links Domain Rating shows the strength of a given website’s overall backlink profile. 研究自然流量和关键词. This is a purely link-based metric, meaning it doesn’t take other SEO factors into account when determining your domain’s score. Focus on topical mesh first :) I use Ahrefs DR for clients and Moz DA plugin just for my own quick reference when on SERPs. Domain Rating (DR): URL Rating applied across an entire site (this is basically the equivalent of Moz Domain Authority). Increase in Ahrefs DR 50-60-70+. In the below example, the target URL is ahrefs. ”. Its primary menu is at the very top of the page, with a search bar that exists only to type in domains. Ahrefs for link auditAt Ahrefs, we crawl pages according to a specific algorithm that ensures an efficient use of our resources without compromising the quality of data. The next Semrush alternative, SEO PowerSuite, combines compelling features, customer support, search engine compatibility, and white-label reports. com. FEATURES: * All links 100% backlinks. The main difference is that UR is a rating for a specific page on a website and DR is the rating for the website as a whole. As with the old toolbar, we still show the following metrics for pages and domains: Ahrefs Rank (AR); Ahrefs Domain Rating (DR); Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Ahrefs pozwala nam na usprawnienie wszystkich naszych wysiłków SEO. . You need only ONE link building strategy: Create something “link-worthy. It is extracted from one of the top-ranking pages for that search query and includes that page’s title and URL. UR focuses on the strength of individual URLs, while DR looks at the overall strength of a domain's backlink profile. Test whether the content is changed or blocked by different user agents. As with many things in SEO, it depends. This mode shows you all keyword ideas that contain your target keyword or phrase in the order it. How to Check Domain Rating/Authority (3 Methods) 1. Ok, here’s the thing. However, sometimes you need to create content strictly for link-building purposes or as social media fodder. Explore organic and paid traffic metrics for any website using Site Explorer. UR measures the strength of the link profile for a particular page on a site. . External links. com, and the report shows the unique domains that ahrefs. In this gig i will increase ahrefs ur rating to (70)+ within 60 days which can help your website to rank. Semrush – No special discount, but you can get a 16% discount on an annual subscription. That’s why we also take into account the DR score of the linking site when calculating DR. The new Ahrefs SEO toolbar solves this problem by only loading data for the current tab, and new tabs. 61%, Ahrefs at 72. 7 million (99%) of total backlinks coming from websites with a DR 0-9. Referring Domains. UR is somehow similar to Google’s PageRank. 0, with a bunch of upgrades to their former 1. Republish the post. Do also note that number of backlinks with UR less than 10 are. Guaranteed increase domain rating dr ahrefs and ahrefs ur. Crawl priority: in general, the more “popular” a site is (ie. Najważniejszą rzeczą którą robi Ahrefs jest wspieranie swojego software’u świetnymi wpisami poradnikowymi na ich blogu i filmami kanale YouTube. I will increase Ahrefs DR 50-70 in 30 days - Guarantee. See every keyword you rank for in the top 100, where you rank, and how much traffic each. $5. We did a roundup of the 15 most notable features and updates for the past 12 months that make your SEO life easier. On the other side, Ahrefs features that make it a direct competitor to SEMrush include: Comprehensive site audit feature; Keyword research tool powered by a large keyword database; Rank tracker; Competitor keyword and domain analysis; Ahrefs is a leading SEO platform, widely recognized for analyzing backlinks and providing data-driven insights. All the work to increase DA DR UR and TF will be done with high quality backlinks and by using whitehat strategy to keep your website safe. To differentiate between the two you can use the actual doctorate type or the job title:Terms match. As I wrote earlier, this site did suffer a negative SEO attack (which didn’t really have any sort of noticeable effect on rank) but the tool seems to have done a. edu . While Ahrefs provides more extensive keyword research capabilities, Semrush provides more tools for competition analysis, content optimization, and link building. Domain rating (DR) is a marketing metric that shows the strength of a website’s backlink profile. Speed of crawling/updating: this depends on a page's URL Rating (UR). When considering your Domain Authority, Moz also looks at the authority of the linking domains. It was developed by Ahrefs, a popular. Updated over a week ago. The concept of UR is similar to Moz’s Page Authority (PA) metric. ”. 0. Learn how to use Ahrefs' SEO tools and reports to improve SEO and get more organic traffic. ) are in relation to the referring domains. UR score: 30; Exact anchor match %: 30%. 4. Pricing with Ubersuggest vs. Note that creating more links to random pages will not always help in increasing the rankings. 8 billion keywords across 10 search engines in 171+ countries. And since Ahrefs doesn’t even try to predict how sites in its database will be ranked according to DR calculations, it’s just one piece of the puzzle. Domain authority: score 1 - 100. 6. 1. The domain authority score changes more often than your blog's PageRank. Redirect tracer with HTTP Headers. It also has the edge over Ahrefs when it comes to comparison charts, which are convenient for beginners and experts alike. lower DR, less quality backlinks) will be partially crawled. 1. As a general rule, a link from a high authority site will be more powerful than a link from a low authority one. Home. Ahrefs DR is based on the number and quality of. When comparing Ahrefs vs. To see outbound links, you can head over to the Linked Domains report; see the example in the. Domain Rating (DR) shows the strength of a website's backlink profile. สนใจเรียนใช้ Ahrefs กับเมที่ใช้จริงทุกวัน มาจอยคลาสกันได้ค่ะ เรียนสด. Many factors can contribute to how well your website ranks on search engines, including keywords and external links. DR represents a domain’s backlink strength on a logarithmic scale of 0-100. Everyone can invite additional users to Ahrefs for free. 5. Domain Rating (DR) URL Rating (UR) Ahrefs Rank (AR) Number of backlinks. Tactic = the actual means used to gain an objective. UR is a metric that predicts the strength of a specific webpage based on the number and quality of the external links pointing to that page. Easy and quick set-up Get started in less than 5 minutes. Focus on topical mesh first :) I use Ahrefs DR for clients and Moz DA plugin just for my own quick reference when on SERPs. This is a tough one because both have strengths and weaknesses. A backlink from a website (domain) or from a web page. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. lower DR, less quality backlinks) will be partially crawled. Here’s the quickest way to find keywords with search traffic potential:ahrefsのレーティングを日時取得できて、それをどこかにためたい。 下記のUR DRがとりたい。SEOと密接な関係があると言われている。 背景. So với UR thì DR có độ chính xác thấp hơn trong Google Ranking (thứ hạng của một website), vì UR đánh giá chính xác URL đấy còn DR đánh giá dựa. Among the metrics you want to check out here, focus on the UR (URL Rating) and Domains column. The reason why they are called differently is simple: they come from different tools: DA stands for Domain Authority and is a metric in Moz; DR stands for Domain Rating and is a metric from AhrefsWe would like to show you a description here but the site won’t allow us. We create online SEO tools and free educational materials for marketing professionals. We can see the organic traffic rise and fall. Premium UR 80+ Permanent Guruanteed. Domain Rating is a ranking metric developed by Ahrefs, that predicts how many backlinks your website has. We take pride in breaking new ground in cutting edge technologies and we've always been striving our best to keep our index fresh. It does not buy data from Google. Ahrefs will start tracking data and will send you regular updates. 3. Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. The generally accepted SEO tool metrics that are considered “good” depend on the niche, but for local websites, the following numbers are often cited by SEOs as acceptable: Ahrefs – DR of 20+. In those cases, Ahrefs Content Explorer tool (and SEMrush's equivalent Topic Research tool) really come in handy. Trong dữ liệu mà Ahrefs tìm được, UR được đánh giá dựa trên thang điểm từ 1 tới 100, được gọi là chỉ số UR. Ahrefs Has More Comprehensive and Up-to-Date Database of Backlinks. It's relatively new tool, and it comes with both a free and a paid version, plus a trial of the premium features. For your monthly subscription on Ahrefs plans, you have 48 hours to ask for a refund. number of referring domains. lower. tactics. Ahrefs Rank (AR) ranks all the websites in our database in order, by the size and quality of their dofollow referring domains — basically, by their DR . I will build white hat do-follow high dr backlinks from Authority Sites. DR: Domain rating is a proprietary metric that shows the strength of a target website's total backlink, from 0-100. This metric has the highest correlation with rankings. Backlinks count — shows you the number of inbound links pointing to a URL. Get a list of all backlinks pointing to a target website or URL. Ahrefs has been a must-have in my marketing toolkit for many years. Conversely, anything below 50 would indicate that you require external links to high. Anyone can get thousands of links from a bunch of low-quality sites. You can add up to 10 URLs, but do ensure that you enter one URL per line, like this: Click on the “Check Rating” button. 9. For “trust”: the high DR link. Cách đi. Some tools will be more valuable than others because they may attract a more relevant. The more the incoming links, the better your domain authority. In this Service, i will increase Ahrefs (DR) Domain rating 70+ within 40 days which can help your website to ranking. » Set up filters: Published (e. If you like it and you want a paid version, Ubersuggest is still WAY more affordable than Ahrefs. We are a lean, multinational startup that's headquartered in Singapore. Ubersuggest has a helpful AI rewriter tool, whereas Ahrefs doesn’t. Next, it’s just a case of auditing your pages with our interactive content audit process. UR Dr Ahrefs allows users to analyze their website's backlink profile and identify high-quality backlinks that can positively impact their search engine rankings. Find out what keywords you’re ranking for. Here’s a breakdown of the terms that you’ll run into as you use Ahrefs. Learn Difference Between DA And PA, Moz Metrics and Difference Between DR And UR, Ahrefs Metrics explained in hindi 2020. Discover how to effectively use DR vs DA and UR vs PA in link building, content creation, and more. Your score can be 1 or up to 100. Just go to any of this web services and try to find by tool names: ahrefs, moz, majestic, serpstat and “report”. Majestic – TF of 20+, with a TF/CF ratio of at least 1/2. Explaining use cases for your product (s). Moz – DA 20+. A DR of 30+ is considered to be good with 60+ being excellent. 2. Plain and simple. Q6. Overview report in Keywords Explorer. Important notes: UR is a page-level metric, whereas DR is a domain-level metric. It is measured on a scale from 0 to 100, with the latter being the hardest to rank for. In the SERP overview, you'll see the following SEO metrics for the top 10 pages: Ahrefs Rank (AR); Domain Rating (DR); URL Rating (UR); Number of backlinks; Number of referring domains; Estimated monthly organic traffic in the target. Our new DA score does a much better job of discounting bad links, as Google clearly tries to do. Ahrefs’ Certification Course. According to Ahrefs, the Domain Rating of a website reflects its authority, but it is different from Moz’s. Majestic SEO is a service that primarily focuses on backlinks, providing an index and browser-based reports and analytics. DR (Domain ratings): Due to the large backlink index of Ahrefs, this metric is more accurate than Moz’s Domain Authority. Tìm hiểu ngay các tính năng hữu ích cùng 13 chỉ số và thuật ngữ quan trọng của công cụ Ahrefs! (+84)91. Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. 3. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. com Key Differences Between Ahrefs UR and DR. . 2%) backlinks coming to the Target URL has a UR of 10-19, and 1,107 (or 0. Ahrefs is significantly lower. Guest blogging for leads. Ahrefs DR focuses on the backlink profile of a domain, taking into account factors such as the number and quality of referring domains. Ahrefs all-in-one SEO toolset can help users with: Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords. Additionally, DR does not take into consideration the. This is especially useful if you've suffered a rank drop, to be able to see if there's a correlation with a drop in URL rating as well, in order to know if the rank drop's due to a loss of valuable links. Enter your domain in cell A1 of the sheet labelled “Settings,” then paste the referring pages (from the Lost Backlinks report) into column A in the sheet labelled “Redirects. Anyone can get thousands of links from a bunch of low-quality sites. Nghĩa là cho dù chỉ số UR website có cao đi chăng nữa nhưng DR thấp thì Ahrefs rank của web đó cũng khá thấp, và ngược lại. Select « Highlight unlinked » and enter your domain name. Ahrefs' keyword database has 19. SEO PowerSuite. Basically 99% of the domains that have UR higher than DR (especially such bigger difference) are pumped with shitty backlinks from forums, comments, web 2. The Keyword Difficulty score is based on a weighted average of the number of referring domains to the top 10 search results. Updated over a week ago. Page traffic. All three tools are unique in their own way, and the selection depends on your needs (and budget, of. Sites with a DR over 60 are often more niche sites—but ones that have a strong backlink profile. While both UR and DR are important metrics for understanding a website's backlink profile, there are some key differences between. Keywords Explorer helps you determine how hard it would be to rank in the top 10 search results for a given keyword. UGC vs.